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Hi there

Download my resume

About me

​I'm a designer, devoted user experience advocate, and certified project manager. Insatiable curiosity, uber likeableness, tenacity, and earnestness are key to my success in the workplace and beyond.

Experience

Senior ​Digital Designer (Web) — Total Wine & More

  • Design assets to support brand and promotional content for Total Wine.com and external ad placement.

  • Aid in the conception and design of monthly, multi-channel promotional campaigns.

  • Audit landing pages for consistency and advise on improved landing page experience.

  • Design retargeting ads which, in 2023, contributed to over $20 million in revenue.

  • Serve as the liaison between Creative, UX, Digital Merchandising, and e-Commerce Operations to gather feedback, enhance collaboration, and standardize improvements in design processes.

Executive Producer & Principle Host — Fool's Gambit Podcast

OUT NOW! 🎊 Listen and review on Apple Podcast, Spotify, and Amazon Music

  • Audio editing for sound quality and effects.

  • Story mapping, writing, and world-building.

  • Organizing and scheduling recording sessions.

  • Coaching, developing, and sourcing talent.

​Communications Manager & Designer (promoted from Associate level) — National Consumers League

  • Worked as the in-house graphic designer for events, print and digital publications,
    and other materials.

  • Worked as a senior producer for the organization’s podcast, We Can Do This!.

  • Copy edited NCL press releases, articles/op-eds, and blogs.

  • Managed the social media accounts for the organization.

  • Constructed microsite for counterfeit drugs initiative and oversaw new website
    design/development.

Global Envision Writer Intern — Mercy Corps NW

  • Wrote comprehensive, well-researched articles concerning market-driven solutions for the developing world.

  • Developed a succinct journalistic style, voice, and point of view when crafting articles to elicit interest in new and existing technologies supporting humanitarian efforts.

Junior Designer & Content Writer — InboundRX

  • Researched and defined user personas to help inform design choices.

  • Created sitemaps, paper prototypes, and wireframes for websites.

  • Crafted written content in the form of sale-aids, direct mail, and e-newsletters for a mid-sized pharmacy group.

  • Aided in the research, design, and writing of successful marketing proposals.

  • Advocated for the user in stakeholder and client meetings.

Communications & Events Intern — American Heart Association

  • Aided in Heart & Stroke Walk 2017 event coordination.

  • Prepared and designed social media content and outdoor advertising pieces to raise awareness specifically for the event.

  • Participated in individual and organization-based fundraising initiatives which contributed to the $700,000 goal.

  • Acted as photographer for the Oregon Heart & Stroke Walk 2017 event.

Skills & Tools

  • Digital & Creative Design

    • Figma, Photoshop, Illustrator, InDesign, Audition, Midjourney AI

  • Project/Process Management

    • Jira, Trello, Confluence, Google NotebookLM, Adobe Workfront

  • Content Management Systems (CMS)

    • Adobe Experience Manager, WordPress, Shopify, Contentful

  • Data Analysis/BI

    • Google Analytics, Power BI, Contentsquare

  • Workplace Collaboration

    • Outlook, OneDrive, Word, PowerPoint, G Suite, Teams, Slack, BrandFolder (DAM)​

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  • Soft Skills

    • Adaptability, Conflict management, Curiosity, Dependability, Writing

Contact

Email — tsterl20@gmail.com

Tel — 202.945.2385

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