Part project manager, part creative producer, full-time translator between "wouldn't it be cool if" and "here's how we actually do that."

This is me

I'm a PMP-certified creative project manager and producer with 8+ years leading production workflows across digital campaigns, content programs, and cross-functional initiatives. I've managed seasonal campaigns that drove measurable business results, built brand systems designed to scale beyond a single project, and produced everything from podcast launches to photoshoots.

I keep complex creative work moving when stakeholders have competing priorities; building processes that stick, coordinating vendors without drama, protecting brand consistency across channels, and translating between creative vision and business reality.

Art Direction User-Centered Design
Project Management Brand Stewardship Content Strategy

Audio Production Social Media

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Creative
Case Studies

Projects with constraints, tradeoffs, and actual decisions—not just the highlights. These case studies show how I've successfully managed creative projects from initial concept to delivery.

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Halloween Campaign 2024: Piloting Collaborative Creative Under Pressure

Role: Senior Digital Designer & Concept Lead Timeline: July 2024 – October 2024 (3-4 months from concept to launch), utilized again for 2025 season Campaign Performance: +4% revenue YoY, +4.3% visits YoY Context: First pilot of collaborative campaign concepting at Total Wine & More The Setup Total Wine had always approached major seasonal campaigns the same way: draw names from a hat, let one designer own the entire concept, execute across all channels. For Halloween 2024

Taun Sterling

4 min read

We Can Do This! Podcast Case Study: Production Management on a Nonprofit Budget

Role: Senior Producer & Communications Manager Timeline: Spring 2019 – June 2021 (launch to departure) Budget: ~$6,500 for initial 8 episodes, renewable contract Context: 120-year-old consumer advocacy nonprofit, first podcast attempt, executive director who idolized Terry Gross Link(s): Apple Podcast When Your Boss Says "Make Me Terry Gross" Sally Greenberg, NCL's Executive Director, had been casually floating the podcast idea for about a year—the kind of "wouldn't it

Taun Sterling

5 min read

NCL Website Redesign: Coordinating Digital Transformation Under Budget Constraints

Role: Communications Manager & Designer Timeline: February 2020 – November 2020 Budget: $30K → $40K (33% scope expansion) Context: 120-year-old consumer advocacy nonprofit, 2-person communications team The Perfect Storm National Consumers League in early 2020: website from 2009, NationBuilder contract expiring with painful renewal costs, and Board members making pointed comments about "other nonprofits' nice websites." The redesign had been "someday" territory until three

Taun Sterling

4 min read

Part project manager, part creative producer, full-time translator between "wouldn't it be cool if" and "here's how we actually do that."​

This is me

Creative Case Studies

Halloween Campaign 2024: Piloting Collaborative Creative Under Pressure

We Can Do This! Podcast Case Study: Production Management on a Nonprofit Budget

NCL Website Redesign: Coordinating Digital Transformation Under Budget Constraints

Part project manager, part creative producer, full-time translator between "wouldn't it be cool if" and "here's how we actually do that."

Creative
Case Studies